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1. Fonts are an important attribute of a Web site. It is essential that fonts are large and clear enough for viewers to easily read. Although it is tempting to use fancy, script-like font styles, the content’s message is lost in translation. Not only can some fonts be hard to read, all computers do not have the same font files, causing them not to load properly. Universal fonts are safe to use, including Arial, Times New Roman, and Verdana. The standard font size advised is 10 point. If you have another style or smaller size of font on your current Web site, you may want to revaluate its use.

2. Branding is an important online marketing practice. A company usually has a unique color scheme/logo that sets them apart. To build more effective branding, the online presence should reflect offline marketing materials. If different colors or images are used, consumers may become confused or think that the company is unprofessional. If something familiar doesn’t immediately jump off the home pager, they might not even recognize you. Always consider offline marketing materials when designing or redesigning a Web site.

3. Imagery is as important as the content of a Web site. Results-oriented imagery is the most effective way to get the consumer’s attention. Consumers can better relate to seeing a happy family standing outside of a brand new house rather than Joe President or Mary Saleswoman on the home page. Imagery needs to assure consumers what they can achieve with the product or service being marketed and produce imagery that reinforces those feelings.

4. Web site content should always be in text format. Web site content in an image-based format wards off search engines. If you are not sure, ask your Web developer how the content is formatted. This can seriously hinder the Web sites search engine rankings, because search spiders cannot easily pick out important keywords that are partially responsible for boosting your rankings.

5. There should never be broken links on a Web site. It is a simple task to periodically check the links of a site to verify that they are working properly. Broken links are a huge setback in search engine optimization, especially for an issue that can be easily monitored and fixed.

6. Clear navigation is another very important feature of a successful Web site. Confusing navigation is a major reason why Web surfers leave Web sites. Setting goals and tracking the steps to achieve them can help analyze the effectiveness of a site’s navigational structure. For example, submitting a Contact Us form on a Web site is a very important goal. Using Web statistics software, like Google Analytics, is an efficient way to track the path prospects must take to submit the form.

Creating an effective Web site can be a challenge and there isn’t a clear-cut path to success. However, there are many aspects you can control that will help the process. Streamlining and regularly maintaining a Web site’s content, links, and images may not solely drive a business to become a Fortune 500 company, but it can help to significantly increase the bottom line.

Image : http://www.flickr.com

In personal development goals are viewed as being very important in your self improvement. By setting a goal, personal development or otherwise, you have already achieved much!

Did you know that there is a scientific formula that states if you put in 15% of the ground work then 80% of the task will take care of itself – due to the butterfly effect! This is not just personal development spin. By building sound foundations the structure that you place on top of it will be secure!

This is why we hear so many personal development stories where someone has a set a goal and worked hard to achieve it taking small steps each day, week and month to get closer to their goal. All of a sudden the goal, almost miraculously, materializes. Everyone thinks that this person is lucky but it isn’t so. The foundations were set and the butterfly effect took care of the rest.

Now the butterfly effect is in fact chaos theory. It states that small changes made now can have a massive effect later – if a butterfly flaps its wings in Tokyo there may be a tornado in Florida a few weeks later.

In personal development this chaos or butterfly effect can be used to our advantage. Smaller goals are easier to achieve and act as small steps that lead to the main personal development goal.

Follow these 4 simple rules when you set goals:

1. Think of something that you really want to achieve or acquire. Turn that desire into a personal development goal.

2. Think of a plan that will help you to reach your goal.

3. Set stepping-stone goals. Dissect your personal development goal by setting smaller goals from it that build on one another until you have achieved the main personal development goal. Create daily and weekly goals that you know you can achieve. This is real personal development. You are developing yourself by achieving small steps. Small steps such as these will eventually lead to your goal. Remember “a journey of a thousand miles begins with a single step”, Chinese proverb.

4. Work with the butterfly effect. Take small steps or small actions that may have tremendous long-term effect. For example, a well-known personal development “guru” wrote one article and posted it to his site. He did no more work on it!

That one article was then picked up by many other internet marketers who enjoyed the content so much that they passed it on to many others. Due to that one article the author was inundated with requests for more information. He went on to write a book that was an Amazon best seller before it was even released due to presales. This was the butterfly effect in action!

Follow these personal development steps to goal setting and you will be surprised at the results you get!